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From Customers, Sponsors, Partners, Colleagues & More
Event Expertise:
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Event Strategy
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Sponsorships & Partnerships
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Budget Management
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Venue Selection & Contract Negotiation
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Event Marketing
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Speaker & Content Management
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Registration & Ticketing
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Trade Shows & Conferences
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Customer Roadshows
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Executive Dinners
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Photography & Videography
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Post-Event Reporting & ROI Analysis
A Few of My Events:
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NRF
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CommerceNext
Events have been one of the most rewarding parts of my career for more than 15 years.
I've planned and executed everything from executive dinners and customer roadshows to national trade shows and large-scale user conferences. My experience spans strategy, budgeting, vendor management, attendee experience, sponsorships, marketing, logistics, content, and post-event measurement.
What I enjoy most is creating events that do more than fill seats. The strongest events strengthen customer relationships, generate pipeline, support partnerships, create memorable experiences, and drive measurable business results.
Whether it's a 10-person executive dinner or a conference with hundreds of attendees, I focus on delivering experiences that people remember long after the event ends.
Read what attendees have to say about my events.
100+ Events Planned | 4.6–4.9 Satisfaction Scores | 75+ Expansion Opportunities Generated
Extensiv Edge User Conference
Customer Marketing and Events, 2023 and 2024
Extensiv's customers kept asking for the same thing in survey after survey: time with each other. There was no company event to give them. I built one.
Edge launched in 2023 and I owned it end to end across both years. Strategy, budget, venue, agenda, promotion, sales alignment, sponsorship, onsite execution, and post-event follow-up. I also stood up a Customer Advisory Board that met the day before each conference to shape the agenda and drive registration, which turned the event into a year-round customer insight channel instead of a once-a-year production.
Year two sold out, with customers still asking to attend after capacity was hit. Satisfaction, demo requests, expansion opportunities, sponsor count, CAB membership, and customer testimonial videos all improved year over year. The conference also spawned a regional roadshow program that kept the pipeline motion going between events.
Originally presented as an interview case study. Some figures are shown as relative change rather than absolute values.
Conference Sponsorship Evaluation and Event Program
Interview Project
Passport asked me to evaluate a hypothetical $50,000 sponsorship of an ecommerce industry conference 90 days out. A booth, six team members, 2,500 expected attendees, roughly 100 priority accounts that might show up, an executive dinner on offer, and BDR support before and after. Leadership wanted to know whether the investment would generate real pipeline.
Most of the answer to that question is in two numbers nobody handed me. The $50,000 sponsorship is actually about $82,000 once you count the booth build, travel for six, the dinner and the swag, so every return figure in the deck runs against the all-in number. And 2,500 attendees is not the audience. The 100 priority accounts are. That reframing is what the rest of the plan is built on.
So I built a decision before I built a program: five questions to answer in two weeks, a threshold of 25 priority accounts showing signal, and a package that has to include a speaking slot, attendee list access and extra passes. Two tests, one deciding whether to go and one deciding in what capacity. If the audience is not there, a good package cannot fix an empty room, and the money goes to field events we control instead.
The rest covers the 90-day timeline with an owner for every stage, KPIs set at kickoff rather than after the show, tiered meeting generation, lead capture that closes out daily instead of three weeks later, attribution rules agreed before anyone travels, and a cross-border audit offer that gives BDRs a reason to book a meeting that is not a demo.
Originally presented as an interview case study for a hypothetical event. Figures are illustrative.
A Picture is Worth a Thousand Words...
The part I'd point to is the math. A $5,500 per-event budget only works if you know what it has to return, so I set break-even at 11 product upsells or 5.5 new customers per event and built the sponsorship tiers to lower that number. Attendance targets worked the same way: 65 registrations to land 40 in the room, based on typical attendance rates for free in-person events. The brief asked for thinking, not a detailed plan, and this is what my thinking looks like when I'm given a number and a constraint.
This was a hypothetical event created for an interview exercise. It was never held, and the partners, speakers, and sponsors shown are illustrative.
Sendle 4G Delivery Tour
Interview project, 2025
I was offered the role and joined the team.
Sendle asked candidates to build the marketing approach for a regional partner event program: 10 to 12 events across 12 regions, training first-mile network partners to sell a new product while showcasing platform partners and generating leads.
I built the full program. Budget, goals, agenda, sponsorship tiers, promotion plan, and the measurement framework.
Enterprise executives are late-stage, risk-conscious, and move on peer trust. Builders are early funnel, experimental, and move on curiosity. Two events, two budgets, two completely different definitions of a good night out.
What I built is one acceleration framework with two executions. For executives I optimized for trust and depth. For builders I optimized for participation and curiosity. Both are designed so sales walks away with account intelligence, not just a headcount.
What I'd do differently with real data. This was built from a cold brief with no pipeline data, no past event benchmarks, and no existing playbook. With access to account data I'd build the Seattle invite list off open enterprise opportunities and sales-flagged stalled deals rather than title alone, and I'd set the San Francisco target against actual product signal instead of raw attendance.
A note on the branding: The company's logo is covered throughout. This was interview work rather than a client engagement, and I'd rather not imply otherwise.
Field Marketing Event Programs
Interview project, 2026
I was asked to design two field marketing events from scratch for a publicly traded B2B SaaS product analytics company, and to present the full plan: venue selection, invite process, onsite execution, and post-event follow-up.
The brief gave me two audiences with almost nothing in common:
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Seattle. An evening event for Director-level and above leaders at enterprise customers and prospects. 15 to 20 attendees, up to $20K.
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San Francisco. A casual meetup for engineers, PMs, and developers at AI-native companies, any seniority. 30 to 40 attendees, up to $10K.
Thank you Olivia for your dedication to developing and implementing fabulous customer events. As a customer, I've seen first-hand your organizationed and detail-oriented approach.
- Customer
Olivia's attention to details and organization was much appreciated when having an event planned like IWLA. I appreciated her ability to clearly communicate to where I needed to be and how I can help within the conference. Not only is her personality infectious but made the conference a delight to attend during the slower times of attendance. Any event that she holds in the future I am excited to attend and support. Thank you for all you did Olivia!
- Colleague
I had the pleasure of attending multiple conferences planned by Olivia, and I can’t say enough about how wonderful she was! Her warmth and attentiveness made everyone feel welcome right from the start, and it was clear she genuinely cared about every detail to ensure a fantastic experience. Olivia’s energy and dedication to making sure we were all taken care of truly set her apart. She’s a standout professional who brings both heart and joy to everything she does!
- Customer
Olivia went above and beyond in her commitment to making sure our customers' experience on-site in Park City was exceptional. From taking the initiative to work from the Utah office a few days prior to the event so she could prep all our materials leading up to the user conference, to spending countless hours coordinating logistics & comms, to recruiting our Marketing team based in Utah to help out with event management, Olivia has been the glue keeping our user conference experience running smoothly. We're all so grateful to have her!
- Manager
A massive shoutout to Olivia for putting on an absolutely fantastic User Conference! Her meticulous planning and dedication ensured the event's tremendous success, going off without a hitch.
The positive feedback and enthusiasm from the Extensiv team and our Customers speaks volumes about Olivia's ability to exceed expectations. Her commitment to delivering a top-notch user conference has undoubtedly strengthened our relationship with our Customers.
Thank you thank you for an awesome event!
- Colleague
Olivia did a fantastic job managing our team at the Parcel Forum. We were prepped for everything ahead of time so there were no surprises, the booth looked great when we showed up, and she kept us organized and on task the entire show.
We also made a very strong impression at this conference. Olivia has an ability to engage with everyone who came into our orbit at the conference - whether that was talking to show staff, socializing at events, or luring in prospects. Everyone seemed to know Olivia and have a very positive impression of Extensiv.
Kudos! And thank you Olivia for everything you did to make the show successful!
- Colleague
Congratulations to Olivia Tedesco on another successful Extensiv Edge event! We sold out the event and still had more customers coming to us as the event got closer. The time, attention to detail, and coordination to make this event happen were exceptional. She brought energy and enthusiasm throughout. Thanks for the awesome work!
- Manager
Olivia has been a wonderful event manager to work with. She is energetic, creative, motivated, and a team player. She understands the importance of keeping on brand and playing up a theme. I highly recommend her if you’re looking for a self-starter that you can trust will take your events up a notch.
- Partner
Olivia is an event planning rockstar. Her ability to create a welcoming and engaging atmosphere made each event a success. Thanks to her meticulous planning, our team could focus on building relationships at events, knowing that everything else was taken care of seamlessly. Olivia is a culture leader and would be valuable asset to any company!
- Colleague